Elena Emma
| Humanizing Organizations |
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Elena Emma
PhD · Coach · Author · Speaker

"At the age of 32, I etched a symbol onto my solar plexus — a testament to my commitment to unlock full potential. What followed was a journey of preparation, discovery, and the embodiment of that wish. Today, I channel that transformation into HUMANIZING ORGANIZATIONS on multiple levels."

— Elena
Professional Engagements
  • Individual and Team Coaching (transitions, crisis, change)
  • Financial & Organizational Consulting
  • Workshops and Culture-enhancement Programs
Business Ventures
Booxkeeping | Cutting-edge online bookkeeping services and franchises in USA
Davina Lab | Business diagnostics for companies, incubators, consultants, and investors
DHSF | Business ecosystem for under-resourced individuals — Incubation + Fund + Research Lab
Featured Speaker

TEDx Talks

Exploring transformation, resilience, and the human experience on the global TED stage.

TEDx · Geneva Business School Barcelona · 2021
Mental Health & a Ph.D. During a Pandemic
A deeply personal story of balancing family, a doctoral thesis, and the existential crisis of 2020. Elena shares sound, hard-won advice to help navigate uncertainty — and come out stronger.
Watch on TED.com
TEDx · YouTube
Elena Emma — TEDx Talk
Watch Elena's TEDx presentation on YouTube — an inspiring exploration of personal transformation, purpose, and what it truly means to unlock your full potential.
Watch on YouTube
Elena Emma Elena Emma

About Me

CEO · Coach · Academic · Writer · Artist

Hello! I'm Elena Emma — your go-to catalyst for transformation in both personal and professional realms.

In my professional journey, I've donned many hats — a CEO, a business consultant, a crisis coach, an academic, and a writer. Each role gives me a unique lens to view the world and understand the mechanics of change.

As the founder of Davina Lab, I guide businesses to understand their health better. I lead Startup Cielo, a virtual incubator dedicated to nurturing businesses at different stages, embracing the spirit of risk-taking across all ages.

For the past 19 years, I've led Purple Sun House — coaching individuals through personal or professional transitions while providing consultative expertise to streamline operations, enhance culture, and improve efficiency.

In the US, I co-founded BooXkeeping Corp., providing cutting-edge bookkeeping services now expanding into franchising. As an Adjunct Professor at prominent business schools in Barcelona, I guide budding professionals and entrepreneurs.

Beyond business, I'm a passionate writer and emerging artist exploring the #artpairing movement — a blend of poetry and painting that mirrors life's complex beauty.

Work With Me
Business Ventures

Companies I've Built

01

Booxkeeping

Cutting-edge, online bookkeeping services and franchises in USA.

02

Davina Lab

Business diagnostics for companies, incubators, consultants, and investors.

03

DHSF

Nurturing and productive business ecosystem for under-resourced individuals — Incubation + Fund + Research Lab.

Education

Academic Journey

2017 – 2021
PhD in Business Administration and Management
Research in alternative entrepreneurial education & startup incubation
United International Business Schools, Switzerland
2022
Certification in Short-Term Provocative & Extreme Therapy
Roytman Center of Psychotherapy, Israel
2015 – 2016
Graduate Certificate in Organizational & Executive Coaching
New York University, USA
2003 – 2004
MS in Accounting with emphasis on Taxation
San Diego State University, USA
1999 – 2003
BS in Business Administration — Finance (Minor: Mathematics)
San Diego State University, USA
Elena Emma
Books & Publications

My Writing

Get In Touch

Ready to Embrace
Transformation?

Whether you're navigating a personal transition, leading organizational change,
or building something new — let's connect.

Book a Coaching Session Write Me a Note