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At the age of 32, I etched a symbol onto my solar plexus, a testament to my commitment to unlock my full potential. What followed was a journey of preparation, discovery, and the embodiment of that wish.

PROFESSIONAL ENGAGEMENTS:

 

LEARN MORE: www.purplesunhouse.com

 

BUSINESS VENTURES:

Davina Lab | business health diagnostics lab for organizations

Startup Cielo | virtual incubation program for pre-seed startups

Booxkeeping | cutting-edge, online bookkeeping services in USA

BOOKS & PUBLICATIONS:

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About Me

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Hello! I'm Elena Emma, your go-to catalyst for transformation in both personal and professional realms.

In my professional journey, I've donned many hats – a CEO, a business consultant, a crisis coach, an academic, and a writer. Each role gives me a unique lens to view the world and understand the mechanics of change.

As the founder of Davina Lab, I guide businesses to understand their health better. From startups to established organizations, we provide the diagnostic insights they need to thrive. Alongside, I lead Startup Cielo, a unique virtual incubator dedicated to nurturing businesses at different stages, embracing the spirit of risk-taking across all ages.

For the past 19 years, I've been leading Purple Sun House, a venture close to my heart, where I coach individuals navigating personal or professional transitions. Simultaneously, I provide consultative expertise to organizations to streamline their operations and financial matters, enhance culture, and enhance their efficiency.

Across the ocean in the US, I co-founded BooXkeeping Corp., providing cutting-edge bookkeeping services and recently branching into franchising.

As an Adjunct Professor at prominent business schools in Barcelona, I have the pleasure of guiding budding professionals and entrepreneurs, enriching their understanding of the business world.

Beyond the world of business and education, I am a passionate writer and an emerging artist. Writing gives me a canvas to share my thoughts and experiences, while art helps me express my creativity in a completely different, yet intriguing way.

On a personal note, I love the dynamism of change. Whether it's the transitions in a professional journey, the evolution of a startup, or even the changing hues of a sunset – I find beauty and excitement in transformation. In my free time, you can find me exploring the #artpairing movement, creating a blend of poetry and painting that mirrors life's complex beauty.

Welcome to my space, a place where we'll explore, innovate, and embrace the transformative power of change together.

Education

2017-2021

PhD in Business Administration and Management (Research in alternative entrepreneurial education & startup incubation)
United International Business Schools, Switzerland

2015-2016

Graduate Certificate in Organizational & Executive Coaching
New York University, USA

1999-2003

BS in Business Administration (Finance, Minor: Mathematics)
San Diego State University, USA

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2022

Certification in Short-Term Provocative & Extreme Therapy
Roytman Center of Psychotherapy, Israel

2003-2004

MS in Accounting with an emphasis on Taxation
San Diego State University, USA

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